Brand advertisers and media companies trust 140 Proof to deliver powerful targeted in-app advertising at scale. Top apps and publishers entrust 140 Proof’s high performing ads to bolster their revenue streams.
140 Proof was founded by industry veterans with a passion for data and technology. We invented the Blended Interest Graph, which interprets a wide range of social data, giving brand advertisers the power to go beyond demographics and lookalike models in order to deliver the perfect ad in mobile apps. The earliest applications of our Blended Interest Graph technology placed the first targeted ads into social reader apps.
In 2014, as logging in to apps via social ID became the de facto standard, we expanded our network into hundreds of mobile apps in a wide range of categories. Our goal was to solve the biggest problem in mobile app advertising: the lack of quality targeting for brands. Today, many of the world’s most successful brands partner with 140 Proof to do just that.
Patti Costello is a Media industry veteran with over 18 years of experience in Mobile, Digital, and TV. Prior to 140 Proof, Patti held positions at The Walt Disney Company, OMD, IAC and Time Inc. Patti is responsible for managing revenue and growing the 140 Proof business by establishing strategic partnerships with the country's leading advertising agencies and brands. She lives in Chicagoland with her two kids, husband and two dogs. She holds a degree in Marketing with honors from DePaul University and is an avid University of Tennessee football fan. She has a variety of interests, so would fall into many personas, but would score off the charts on the Blended Interest Graph Foodie, Travel Enthusiast, Francophile and Shopaholic categories.
Chris Griffith is the Managing Director of Canada for 140 Proof. As the former VP of Strategic Partnerships for AcuityAds in Canada, Chris has taken the opportunity to spearhead the initiative to bring 140 Proof’s unique and powerful technology to the Canadian market. He has unparalleled knowledge of the advertising industry with 17 years of hands on experience. Having worked on both the brand and technology side, he has a unique ability to speak to the needs of today’s marketer. In addition, Chris has a penchant for the Canadian industry having led teams for the past 10 years in advertising sales here, a history that has also given him an in depth understanding of the cross country differences.
140 Proof's team has built dozens of companies, advised 6 different startups, climbed mountains, won races, worked for Apple, Gawker, Organic, Ironport, universities, hedge funds, and the US Marines. We're distributed across five cities with concentration in New York and San Francisco, and we love burritos.
We are entrepreneurs, mountain climbers, rule breakers, story tellers, technology addicts, and burrito eaters. We love to make incredible advertising experiences happen for hundreds of companies, from market innovators to startups. If this sounds like you, let’s talk.View Open Positions
At 140 Proof, we believe that the futures of media and data are both moving towards the individual. The team who can deliver the most relevant information the fastest to the most people will #win. Check out our philosophy on our engineering, technology tools, and culture.Visit the Labs