Insight-Based Reporting
140 Proof’s campaign performance managers work with each advertiser’s campaign to optimize response rate, click yield, and pacing. When campaigns are complete, customers receive an insights report with quantitative and qualitative data analyzing exactly how the brand campaign performed relative to competitors and network benchmarks, with specific recommendations for improvements in future campaigns.
Key Insight Metrics included in Reporting
- Interest Graph clusters
- Influencer Index
- Campaign Benchmarks against network norms
- Top Responding Personas
What do you need to learn about your customers?
“We thank 140 Proof for not only the timeliness, but also the quality of turnarounds during the 2011 Superbowl. We had a lot of moving parts and were very happy we could count on 140 Proof to help deliver.”Joe Mazeika AMD, Starcom Worldwide
