Interest Graph Targeting
Can we interest you in some interests?
The mechanics of interest graph targeting are simple, fusing insight-based marketing with modern technology. The 140 Proof Targeting API reads the public stream and intuits an idealized “persona” for each user. Targeted ads are then served to users based on their persona. Tweet about baseball, follow baseball players, and use Foursquare to check in at the ballpark? Then you might be classified as a Baseball Nut persona, and the ads you’ll see will align with that persona.
Tell us your target audience and get back a sample persona. Simple.
“As the 'Social Backup Company,' we must be in the social stream and 140 Proof is the leader.”Steve Teglovic CEO, Digital Lifeboat
