140 Proof • The Social Ad Platform

We’re pleased to welcome Kim Stiefel as our new Director of Business Development! http://blog.140proof.com/post/50501315075/welcome-kim-stiefel via @140proof
RT @megkoval: Created my own social #nativead mockup via @140proof by promoting my @vizify profile. Pretty cool. #advertising http://t.co/d… via @140proof
140 Proof Welcomes Kim Stiefel as Director of Business Development

We at 140 Proof are thrilled to announce that Kim Stiefel has signed on as Director of Business Development. In her new role, Stiefel will lead the charge of expanding partnerships with app developers and web publishers, further growing the advertising network.
Stiefel is an experienced hand in technology sales with senior account roles at companies like AppNexus, NetApp, and EMC. Prior to 140 Proof, Stiefel was a Top 5 sales performer in EMC’s US Commercial Division, closing the single largest transaction to date in division history. Read More
ICYMI: 4 Ways to Reach More Moms on Pinterest http://proof.ly/10o9brJ via @140proof
Why Mobile Apps Should be Jumping on the Interest Graph http://proof.ly/18pW24Z by CEO @jonelvekrog via @140proof

We’re moving into new digs in the D! http://proof.ly/17xITby via @140proof
4 Ways to Reach More Moms on Pinterest

The best brand advertisers are typically eager to take advantage of a new marketing medium … but how can they tell which will be powerful engines of ROI and which will disappoint?
Take Pinterest for example. Pinterest is now the third-largest social network, behind Facebook and Twitter, and is home to many of the web’s most passionate curators. The site also attracts desirable demographic segments, like moms, and marketers are finding that it’s great place to reach these audiences. Read More
91% of moms use social media http://proof.ly/11UZz9s (Want to reach them? Try our Pinterest-enabled social ads) via @140proof
Inside the Interest Graph Part 3: How the Interest Graph Makes Ads Relevant http://proof.ly/16eMjSv via @140proof
VIDEO: The Blended Interest Graph http://proof.ly/BIG-video via @140proof

ICYMI: 140 Proof Adds Pinterest to Its Social Advertising Service (TheNextWeb) http://proof.ly/15Vskbx via @140proof
Gartner calls it. 140 Proof named a Gartner Cool Vendor in Social Marketing: http://www.gartner.com/DisplayDocument?id=2415017&ref=g_fromdoc 😎 via @140proof
Inside the Interest Graph Part Two: Defining the Interest Graph http://blog.140proof.com/post/48052222594/inside-the-interest-graph-part-2-defining-the via @140proof
Inside the Interest Graph (Part 3): The Wheat from the Chaff: How the Interest Graph Makes Ads Relevant

Now that we have discussed the role of the interest graph as the ultimate recommendation engine and the significant analytical power needed to process it. But how do advertisers and ad platforms use the interest graph to increase relevance and performance and make people happier?
Let’s Face It: Targeting Is Hard
Our co-founder and CTO @jm3 says there’s big potential for a “Pinterest for Dudes” http://www.businessweek.com/articles/2013-04-10/dude-the-battle-to-become-the-male-pinterest via @140proof

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