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Ads and Insights From Social Interest Data

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Stay current with the latest news and insights driving social advertising

  • When a Mom Is More Than a Mom: People Are Complex

    Loved seeing your daughter’s soccer photos on LinkedIn yesterday! And thanks for endorsing me for Project Management on Tumblr.

    Wait, that’s wrong. Kid photos go on Facebook. Resume stuff goes on LinkedIn. And gifs from Sunday’s Game of Thrones go on Tumblr. Read More

  • Three New Digital Ad Developments You Gotta Check Out

    There’s always something new in digital advertising, which is a big reason why we love working in this industry. From deciding which trends are worth following to testing out newer platforms like Vine and Snapchat, we’re constantly learning from innovative brand teams and re-evaluating the most effective ways to reach the right audience. In the spirit of sharing new ideas, here are three strategies that caught our eye recently:

    1) Mike’s Hard Lemonade quits TV Read More